Once upon a time, HR departments were paper-centered, checklist-driven groups of professionals making sure positions were filled and regulations were met. However, the HR of today looks vastly different. It’s centered around people, progress and achieving company goals just like any other business unit. It’s seen in a more positive light by executives, functions differently and thinks strategically. HR continues to move forward just as the rest of the business does, which is why it only makes sense that it would move forward in the realm of technology as well, and that means becoming mobile.
Form follows function
The HR of ten years ago wasn’t mobile driven because our lives weren’t yet mobile driven. But the radical change that smart devices have made on our daily lives means that becoming mobile-friendly isn’t just ideal. It’s absolutely essential to doing business, whether you’re selling trendy socks or managing a workforce.
We can be stagnant and ask employees to meet us where we are – in our non-mobile world of HR – but the problem with that is that we’ll always be fighting against our candidates’, employees’ and business partners’ instincts to be mobile, be able to do things right when they think of them and get answers in an instant. Instead of being one of the few parts of their life they can’t take care of from their phone, we could adapt to the changing landscape of how people communicate, do business and organize their lives. Form follows function, and if people expect to be able to interact with HR from a mobile device, then the forms we’re offering them must meet the demand.
Aside from simply meeting the demands of a mobile-obsessed society, there are a lot of reasons it makes sense for HR to turn their focus to mobile. A simple example is just the increase in response you’ll see when you ask employees to complete a task on the go. Mobile centers around the way your people want to interact with HR, but it also centers on how HR can best make use of its time and be most effective. It streamlines processes, provides a better return on the effort you put in and allows your people to take care of things on the go as well. With the way HR’s role has grown, you have to find ways to make the most of your time and efforts, and mobile meets the need.
For the recruiting and hiring arm of HR, mobile is where candidates are and where recruiters need to be as well. Mobile allows candidates to engage from wherever they are, yields better recruitment results and sets the stage for a talent journey that’s engaging, positive and memorable. In fact, Glassdoor found that the overwhelming majority of candidates – 90% to be exact –use mobile as part of their job search. If the platform you offer them to find jobs, apply, engage and interact isn’t mobile, there’s a good chance they’ll move on quickly. It’s no different than the way most of us can’t wait more than five seconds for a web page to load before exiting. We’re impatient and need to be able to act quickly. Our candidates are the same way, so if we want to pursue them, it has to be on their terms.
Mobile is the future of in HR and recruiting because it enables employers to interact better and more effectively with their talent pool and workforce. In a job market that has employers fighting for the best candidates, convenience and accessibility are essential for creating a winning talent journey. Discover the other three aspects of shaping your candidates’ talent journey by downloading the TalentObjects e-book, 4 Pillars of an engaging Talent Journey.